Where to see competitors' app install ads

4 places to see app ads · checked 30 October 2026 · no referral codes

Of the tools we track, only BigSpy covers in-app networks: AppLovin from its $69 Starter, Pangle from $159 and Unity Ads at $499. Spytrend sells a separate Web2App section from $599. Meta Ad Library and TikTok Creative Center show app ads for free. Checked on 30 October 2026.

In-app networks

BigSpy

$69

AppLovin on Starter; Pangle on Growth; Unity Ads on Ultimate.

Official pricing ↗

Web-to-app funnels

Spytrend

$599

A separate Web2App section, apart from ad research.

Official pricing ↗

Free, no account

Meta Ad Library

Free

Every active Meta ad, app installs included.

Official site ↗

App ad sources, A–Z

In-app networks1 Web-to-app1 Free3

4 tools · A–Z · entry price

BigSpyAppLovin · Pangle · Unity Ads

In-app networks

$69/ month

AppLovin opens on Starter (limited-time access), Pangle on Growth at $159, Unity Ads only on Ultimate at $499

Free plan: Facebook only Official pricing ↗

Meta Ad LibraryFacebook · Instagram

Free tool

Free

Every active Meta ad, app install campaigns included, with no account

Free, no account Official site ↗

SpytrendFacebook · Instagram · TikTok

Web-to-app

$599/ month

Web2App is a separate add-on section from $599; ad research on Facebook, Instagram and TikTok starts at $79

Free plan: ads older than 90 days Official pricing ↗

TikTok Creative CenterTikTok

First-party

Free

TikTok's own top auction ads, filtered by region, objective and ad format

Free, made by TikTok Official site ↗

See app ads free

Meta Ad LibraryFree, no account
SpytrendFree plan: ads older than 90 days
TikTok Creative CenterFree, made by TikTok

How we check app ad coverage

For each tool we read its own pricing page for in-app networks (AppLovin, Pangle, Unity Ads) and app sections, and note the cheapest plan that opens them. In Meta Ad Library we search an install phrase and count the active ads it returns.

Meta Ad Library: about 3,900 active ads for install now game in the US, with Install now buttons to the App Store — Meta Ad Library, keyword “install now game”, United States, active ads: about 3,900 results, many with an Install now button to the App Store.

FAQ

Which spy tool shows AppLovin ads?

BigSpy: AppLovin opens on its Starter plan at $69 a month, marked as limited-time access. Pangle starts on Growth at $159 and Unity Ads on Ultimate at $499.

Can I see app install ads for free?

Yes. Meta Ad Library shows every active Meta ad with no account, app install campaigns included, and TikTok Creative Center shows top TikTok auction ads by objective.

Does any tool cover web-to-app funnels?

Spytrend sells a Web2App section from $599 a month, separate from its ad research plans.